Lenovo has partnered with esports membership Group SoloMid in hopes of capturing some sports activities cachet in North America.
Esports is predicted to develop to $1.7 billion in 2021, based on market researcher Newzoo.
Group SoloMid has unfold its model identify throughout gaming technique websites, influencers, and championship esports groups. The partnership is Lenovo North America’s first official esports sponsorship, and the funding will additional improve the corporate’s concentrate on the gaming trade.
Because the unique PC accomplice of TSM’s groups and group, Lenovo will outfit a state-of-the-art gaming lounge for gamers inside TSM’s new 25,000 sq. foot coaching facility, at present underneath development in Los Angeles.
Picture Credit score: Lenovo
With Lenovo’s help, TSM’s gamers won’t solely have the ability to practice and work towards competing on the highest stage doable, the group’s content material staff can have entry to the technological instruments vital to supply world-class content material.
The Lenovo Legion Lounge will function modern, high-performance Lenovo gaming PCs, full with immersive visuals and audio. The corporate will even host unique TSM occasions and giveaways all year long.
“With the esports viewers projected to surpass NFL viewership and attain 276 million by 2022, Lenovo is happy to accomplice with a veteran staff that helped to raise the recognition of esports within the U.S.,” stated Matt Zielinski, Lenovo’s president of North America, in an announcement. “We perceive the great progress potential of this market, and this partnership is a good complement to our investments in bringing professional-grade gaming experiences to avid gamers around the globe.”
Picture Credit score: Lenovo
For greater than a decade, TSM has fielded esports groups in North America, competing throughout a number of titles corresponding to League of Legends, Fortnite, Smash Brothers, and Rocket League.
Along with its elite gamers, TSM has one of many largest, most engaged fan bases in esports with almost 80 million followers throughout a number of platforms, and a community of gaming websites that boasts over 180 million web page views a month.
“For TSM, partnering with Lenovo was easy,” says Andy Dinh, CEO of TSM, in an announcement. “Lenovo Legion is finest at school in terms of PCs which are optimized for gameplay. It’s essential that we imagine within the model and merchandise we accomplice with, and I wish to make certain our gamers, and our viewers, are utilizing the perfect doable. TSM focuses on excellence, and we solely accomplice with the perfect. Lenovo’s historical past of a dedication to excessive efficiency and high quality aligns with TSM’s imaginative and prescient for the longer term—not just for our groups, however our complete group.”