Fri. Jul 19th, 2019

MainStreaming raises $6 million to enhance on-line sport broadcasts

MainStreaming raised $6 million in funding to broadcast on-line video games and different programming within the U.S. and Europe. The corporate will use the cash to increase into cloud-based gaming.

Indaco Ventures led the spherical, with participation from Sony Innovation Fund and current investor United Ventures.

Based mostly in Milan, Italy, MainStreaming is a tech supplier enabling broadcasters, media, and enterprise firms to ship on-line streaming experiences globally.

“The net video trade is going through rising strain from clients, with broadcasters and on-line gaming suppliers going through explicit challenges to make sure a constant, top quality of service, notably in reside environments,” mentioned Antonio Corrado, CEO at MainStreaming, in a press release. “With our know-how particularly constructed for at the moment’s streaming setting, MainStreaming is completely located to supply broadcasters and on-line gaming suppliers the instruments to ship the very best high quality of expertise to their clients world wide. This newest funding will allow us to bolster our place out there and increase our attain throughout two precedence areas, Europe and the US.”

MainStreaming will use the funds to reinforce its place in its two core markets, broadcast and on-line gaming, and allow its clients to fulfill the ever-growing demand for streaming and seamless gaming interactivity over the web.

The corporate’s proprietary and disruptive know-how permits broadcasters to stream reside and on-demand and compete with main suppliers, similar to Netflix, Amazon Prime Video, and Hulu. MainStreaming’s resolution is being utilized by broadcasters, together with Sky Italia, which makes use of the service to stream premium reside, linear, and on-demand content material.

MainStreaming can even be utilizing the funding to assist its enlargement into cloud-based gaming by way of its HyperNode resolution. Indaco will assist MainStreaming increase internationally.

“We’re excited by the know-how and the group at MainStreaming,” mentioned Alvise Bonivento, funding director of Indaco Enterprise Companions, in a press release. “Our objective is to offer the instruments it must compete at a global stage, main the disruption and digital transformation of conventional markets.”

Sony’s participation via its enterprise capital arm on this funding spherical, represents its first funding in an Italian firm.

”We’re excited to affix the MainStreaming household, and now we have nice confidence within the MainStreaming group and know-how,” mentioned Gen Tsuchikawa, chief funding officer of Sony Innovation Fund, in a press release. “It was the plain selection in a world the place shopper expectations round video high quality and interactivity are of important significance.”

To this point, MainStreaming has raised $10 million.

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