After the presentation of Apple, many probably had a desire to buy a new iPhone. But the acquisition of a smartphone, especially from the "apple" company, is clearly not the cheapest pleasure, because of which many try to guess the period for the most profitable purchase. Some people think that on New Year’s Eve, the best: stores reduce prices and give covers, headphones and similar accessories to orders. Others are sure of the opposite: retailers pre-inflate the cost of gadgets for fake shares, and only trinkets offer gifts.
We decided not to guess on tea leaves and not to listen to the experience of Uncle Vanya from the third entrance, but to analyze the indicators of last year. To do this, we have collected charts of price changes in 2018 for then popular smartphones: iPhone XS (64 GB, Gold), iPhone 8 (64 GB, Space Gray), Samsung Galaxy S9 (64 GB, black and ultraviolet), Samsung Galaxy A7 2018 (64 GB, blue) and Xiaomi Mi A2 (64 GB, black). We didn’t choose such devices by accident: in this collection there are top models of the last year (iPhone XS and Galaxy S9), a mid-range gadget (Galaxy A7 2018), an old flagship (iPhone 8), and a “people's” smartphone (Xiaomi Mi A2 is one of the most popular and cheapest gadgets of a Chinese company). We tracked the prices for the aforementioned devices in “M.Video” and “Eldorado” a year through the MvMonitor service, and also used the schedule for changing the average prices of 2018 in Ukrainian stores through the Hotline service (unfortunately, find a service to track the corresponding indicator for Russian we were not successful sellers - however, this is not critical, since, as a rule, retailers of neighboring countries reduce or raise prices at the same time).
How did the price of iPhone XS after the start of sales
Price Chart for iPhone XS 64 GB Gold in M. Video
In M. Video, the cost of the flagship from Apple kept at 87,890 rubles from the start of sales to the first of December. But from December 4 to 18, the store reduced the price to 85,890 rubles, then increased it to the previous level for several days, and then reduced it even more: from December 24 to January 11, you could buy an iPhone XS for 83,990 rubles. After that, the cost of the smartphone jumped again and, if you do not take into account January 18, remained at a high level until the end of January. But already on February 1, it collapsed to 80,990 rubles and stayed at that level for 6 months.
Unfortunately, we were not able to track the price changes for the iPhone XS in Eldorado - this is the only such case from today's article.
Graph of average price for iPhone XS 64 GB Gold in stores in Ukraine
Hotline service displays a graph of changes in the average price (in dollars) on the iPhone XS in Ukrainian stores, so it looks more uniform, without jumps. Official sales of a smartphone in the country began in mid-October, so we used this period as a starting point - then the gadget was sold on average for $ 1,190. By early November, its average cost fell by $ 18, and by the end of the last month of the fall fell to $ 1,120. In December, the average price of the iPhone XS began to rise gradually and on January 13 reached the highest rate for the winter - then it was sold on average for $ 1,185. But then its value began to decline and February 18 reached the level of 1,070 dollars.
How the price of iPhone 8 for the New Year has changed
Price Chart for iPhone 8 64 GB Space Gray in M. Video
Since the iPhone 8 was last year’s model, there wasn’t much hype around it like the iPhone XS. This is clearly seen in the graph of price changes in M. Video: on October 13, its cost increased by a thousand and amounted to 46,990 rubles, after which it lasted until January 31, and then fell to 44,990 rubles.
Price Chart for iPhone 8 64 GB Space Gray in Eldorado
In Eldorado, the price of the iPhone 8 also did not fluctuate much: in early November it amounted to 47 thousand rubles, closer to the new year it rose to 50 thousand rubles (although a few days before the holiday it dropped to its previous mark) and fell to 45 thousand rubles only in mid February.
Graph of average price for iPhone 8 64 GB Space Gray in stores in Ukraine
In stores in Ukraine, the situation is somewhat different. In late September, the average cost of the iPhone 8 reached its peak in autumn, amounting to $ 712, and then gradually decreased - on December 16, a smartphone could be purchased for an average of $ 700. For unknown reasons, on January 11 its average price increased by $ 12, but after that it was constantly falling: on February 6, it already cost an average of $ 675.
How did the price of Galaxy S9 change after the start of sales
Price Chart for Galaxy S9 64 GB Black in M. Video
Changing prices for last year's flagship from Samsung is not similar to that in the case of the iPhone XS. Since April, the price of the Galaxy S9 in M.Video has remained virtually unchanged, almost constantly holding at 59,990 rubles. On November 9, it fell by 5 thousand and lasted until January, after which it increased by 1 thousand rubles. In mid-January, the cost of the smartphone returned to its original mark of 60 thousand rubles, but on February 1, it fell to 10 thousand.
Price trend chart for Galaxy S9 64 GB Ultraviolet in Eldorado
In Eldorado, the situation is the same: in November, the cost of the Galaxy S9 fell by 5 thousand rubles and stayed at around 54,990 rubles until January 1. But then it grew by 1 thousand rubles, after which, on February 15, it collapsed to 49,990 rubles.
Graph of average price for Galaxy S9 64 GB Black in stores in Ukraine
But in Ukrainian stores, the average price of the Galaxy S9 fluctuated quite often: from the end of October to the end of November, it fell as much as $ 70, but by mid-December it had risen to about the same level and amounted to $ 610. By January 1, the average cost of a smartphone fell by only $ 10, by the end of the month it fell by another $ 20, and on February 12, the average price of a gadget was $ 530, after which it fell by another $ 30 by early March.
How did the price of the Galaxy A7 2018 change for the New Year
Galaxy A7 2018 64 GB Blue price change chart in M. Video
Unlike all the smartphones described above, the Galaxy A7 has never been a flagship - it was originally positioned as a middle-class gadget. It is not surprising that M.Video did not bet on it and manipulate prices: from the very beginning of sales, this model was sold at a price of 26,990 rubles. Its price tag fell only on February 3, but immediately by 7 thousand.
Galaxy A7 2018 64 GB Blue price change chart in Eldorado
But Eldorado had a different approach. Initially, this company also sold a smartphone for 26,990 rubles, but temporarily reduced the price by 3 thousand - first at the end of November, and then also on December 8. On January 2, the cost of the Galaxy A7 2018 increased by 1 thousand, but not for long: after 15 days, it fell to 21 990 rubles, and on February 15 it fell to 19 990 rubles.
Graph of average price for Galaxy A7 2018 64 GB Blue in stores in Ukraine
At the start of sales, the Galaxy A7 2018 was sold in Ukrainian stores on average for $ 360. Over the month, this bar managed to fall and increase after the fall, but then it steadily decreased: in November, the smartphone was sold on average for $ 350, and in December - for $ 335-340. In early January, the average price did not change much, but in the middle of the month it began to fall: by February 14, the average cost of the gadget was 300 dollars.
How the price of Xiaomi Mi A2 for the New Year has changed
Graph of price changes for Xiaomi Mi A2 64 GB Black in M.Video
In M.Video, the cost of Xiaomi Mi A2 was kept at the same level from November 8 to mid-December - a smartphone could be purchased for 21,990 rubles. On December 18, its price increased by 2 thousand, but already on the 22nd day it fell to 20 thousand rubles. For this cost, the gadget was sold until January 11, after which it almost constantly kept at around 23,990 rubles until February 7, when it again fell in price to 20 thousand. rubles.
Graph of price changes for Xiaomi Mi A2 64 GB Black in Eldorado
There were no jumps in smartphone prices at Eldorado. Until November 8, it was sold for 23,990 rubles, then it fell in price to 22 thousand rubles and was available for this price until December 22. In the last days of the year he fell by another 2 thousand and kept this price until mid-March.
Graph of the average price for Xiaomi Mi A2 64 GB Black in stores in Ukraine
In stores in Ukraine, the average price of Xiaomi Mi A2 almost constantly fell. At the end of September, the smartphone sold for an average of $ 270. For a month and a half, it practically did not fall in price, but since mid-October the average price of $ 263 began to fall. On December 29, the lowest average price of Xiaomi Mi A2 was fixed in 2018 - the gadget could be purchased on average for $ 233. In mid-January, this figure rose by almost $ 10, but in February began to fall again.
Bottom line: when is it more profitable to buy a smartphone
After analyzing the indicators of last year, we came to the following conclusions (they are very obvious, if we rely on the charts published above):
- If you want to buy a new smartphone for yourself (and not as a gift to someone for the New Year), then it will be most profitable to do this in mid-February or after the twentieth day. As statistics have shown, the cost of absolutely all the smartphones we study fell significantly in the middle of the second month of the new year.
- If you need to buy a smartphone for the New Year, it is best to do it in early December or in the last days of the month (December 25–28). In mid-December, stores sometimes increase the cost of devices, knowing that they will still be bought as gifts.
- If you are interested in a budget smartphone, a gadget of the middle price segment or not the newest device, then patience in the hope of waiting for a reduced price is not always worth it: the cost does not change as significantly as in the case with the flagships.