Apple is a market leader in smartphones. App Store and iTunes, as additional services of the company, bring tens of billions of net profit per year. Users are satisfied, the queues for a new iPhone every time a couple of hundred meters long, the Apple Store are the most profitable among the entire world retail, and Chinese workers do not have time to assemble new devices, so great demand. But there is one area in which Apple for a long time could not really succeed - the corporate sector. Up to this day. Detailed material for users of the portal Trashbox.ru under the cut.
It was today that Apple and IBM issued a joint press release in which they announced the beginning of a large-scale cooperation. Collaboration on software, technological solutions and the exchange of experience and direct access to the corporate sector - this is the key to a real change in the sales structure of future iOS devices.
If you delve into the details of this cooperation, then we will reveal very interesting details. In particular, IBM will release specific industry applications , which will total more than a hundred. The first iOS-adapted IBM applications will be released this fall and they will combine IBM’s skills in creating complex, integrated solutions for working with large volumes of information and Apple’s ability to create intuitive interfaces.
In addition, IBM will sell new iPhones to its customers with special ready-to-use software packages. Apple, in turn, will expand its program of prolonged technical support AppleCare for corporate customers, serving immediately entire arrays of iOS devices.
For the first time in history, we give users of iOS devices the opportunity to use all the famous IBM services in the field of working with large data arrays. This is a revolutionary step for the industry and only Apple, in partnership with IBM, can take it.
- Apple CEO Tim Cook
Additionally, IBM will deploy its cloud-based solutions and web services to Apple’s iCloud , thereby reinforcing the very dim set of features that this service has. If we add to this the addition of 100,000 IBM sales managers, professional corporate marketing and customer service sharks to Apple, we see an exceptionally positive outcome of this collaboration.
This agreement looks very promising. Undoubtedly, one should expect significant results from him, but at the same time I can’t help but recall that at one time it was Steve Jobs who launched a large-scale war against IBM as against the “industry villain”. It was IBM who was portrayed in the role of Big Brother in the famous Macintosh commercial " 1984 "
This agreement could significantly correct IBM's deplorable financial situation, which has been suffering serious losses for quite some time. And the universally introduced practice of BYOD ( bring your own device - allowing employees of large companies to use any gadget that is convenient for them) can significantly increase sales of iOS devices in the corporate segment.
But let's think for a second about what this deal means to competitors. We recently published material stating that Apple is the leader in smartphone sales in the US market (while Android is the dominant platform). But in addition to the US market, Apple has set a course for actively capturing the markets of third world countries. Although we do not consider the CIS countries to be underdeveloped, we were not priority markets for Western corporations. Although now Russia is the fifth market for iTunes Music.
Perhaps the most important market for Apple right now is China. The conclusion of an agreement with China Mobile, the world's largest mobile operator, will help create a significant boost in sales of the new iPhone, which will be presented in a month and a half. The opening of new stores in the largest cities of China and the final increase in retail rates by several times. All this is an indication of Apple’s interest in finding new markets and new users, despite the fact that many analysts claim that the mobile market has exhausted itself and that it’s impossible to find new users.
Against all these facts, Apple’s desire to conquer the corporate segment is a very natural solution. The only open question was: “How exactly will Apple get into the corporate segment?” Often, iOS devices are advertised as devices used by ordinary people. Take a look at any ad - no racial, age, gender or other discrimination. Ordinary people with funny faces make videos, photos, write letters, compose music, show presentations, make all kinds of working notes. About the corporate sector in this advertisement is not heard and not visible.
But at the same time, having teamed up with IBM and, in fact, having thrown the companies a financial life buoy, Apple opens the door to the world of large companies and serious customers. Security issues, working with "big data", server solutions, professional development. All this is now available and will be developed. And the first fruits of cooperation will be visible this fall. Undoubtedly, during one of the following presentations, we will be shown a beautiful video about how the iPhone and iPad fit perfectly into the work of multinational companies and highly specialized industries.
We already know about the agreement now. We will probably find out how it will affect the industry and what competitors will do in the coming year. It is really impossible to judge the results until we see the realization of that vivid picture that the directors of two companies painted for us: Tim Cook and Ginny Rometti. Stay with us and be among the first to find out about all the latest collaboration between Apple and IBM.