Mobile streaming services are becoming more and more popular every day. Someone uses them to share their stories that happened during the day, someone tries to draw attention to themselves, and someone just wants an almost lively conversation. The Bigo Live service (Bigo is an abbreviation of the phrase “Before I Get Old”), which came to Russia from Asia, positions itself as a large platform for communication between people.
On May 16, in Moscow (Digital October press center), there was a small presentation of this service and the announcement of the big contest “Air for a Million”, in which any user can become the owner of a part of the prize fund of 1 million rubles.
The speakers at this event were well-known bloggers in Bigo Live, company representatives in Russia and Nastasya Samburskaya, a popular blogger and famous theater and film actress, invited as a jury member of the competition.
During her speech, Nastasya told the audience (the broadcast of the event was on the main page of Bigo Live) and those present in the hall about how important communication between people is. No wonder the application has the ability to add several people to the broadcast at once and there are a large number of ways to express your emotions in the comments. The guest star also noted that Bigo Live can become a launching pad for the development of talents of young people, regardless of who they are or in whatever remote region of the world they live.
An important factor for many may be the possibility of earning on their live broadcasts. The application conveniently implements a donation system. It's funny that beans are used as currency here, which can later be converted into dollars and withdrawn to your account. But not all can be broadcast. There are already about a hundred moderators in Russia who filter inappropriate content.
Today, Bigo Live has a considerable audience. More than 20 thousand broadcasts are held every day, and the number of people who installed this application is close to 70 million.