The hype generated by nascent wearable technology is growing steadily. The largest world exhibitions of mobile electronics, the International Consumer Electronics Show and Mobile World Congress, with which the new 2014 started, brought with them a flurry of fitness trackers, smart watches and other wearable electronics. Honestly, now you are unlikely to find an OEM who does not have plans to release some kind of wearable technology. The most interesting thing under the cut.
Now this is very incomprehensible and has not yet made something tremble with happiness. Notably, the absence of killer applications, unfortunately. And so, on March 18, Google presents a project designed for wearable electronics - the Android Wear mobile platform. The new Android Wear operating system is an important step, and immediately after its release, two manufacturers took a step forward, announcing that they will release watches under the new mobile platform. Then it was Motorola and LG, but today you can find Samsung, as well as ASUS and even HTC on the list.
What is Android Wear?
As soon as Google announced a platform called Android Wear, it immediately became clear that this was a continuation of the Android operating system that dominated the mobile market. Trying to shove the non-editable or Android into the company's watches, this was more successful than ever. Naturally, the functionality was reduced due to the mobility of this type of device, although, it is worth noting, there are also such individuals who were able to literally put a green robot into the clock. Here I am talking about the Omate TrueSmart and Neptune Pine watches.
The Android Wear mobile platform makes it easy to work with notifications. In addition, the brainchild of Google will also provide relevant information as necessary and for this purpose the Google Now service has been introduced into the functional of the operating system, also known to us as a multifunctional digital assistant that works, among other things, with voice commands. A watch based on Android Wear, of course, must be paired with an Android device, whether it be a tablet or a smartphone - then you can take full advantage of all the charms of a wearable green robot.
True, it was not without kosyachki, unfortunately, but it doesn’t matter - the ideal does not exist, as well as the lack of cons in any product. The concept in the video shows a number of precedents, including responding to a text message by simply dictating it to the watch, displaying information about the arrival of a taxi, and also showing a QR code of the boarding pass for the flight. In addition, you can notice other possibilities: the current score in the game, weather conditions for the day, time estimates for planned trips, obtaining updated information about calories burned, and even remote opening the garage door. Well, imagine: the weather is beautiful, summer, young couples, grannies with dogs walk, boys ride bicycles, children play on a swing, and you stand and talk for hours to open the garage door, lol - hello, brave new world. So, we moved away from the topic. Let's continue.
In terms of advantages compared to the current situation, we can only reveal one obvious fact - we no longer have to get our smartphones out of our pockets. By the way, in fact, a smartphone does all the hard work, so no good things can be done without it. Your Android Wear watch only enhances the capabilities of the main Android device, in addition to playing the role of a companion. This does not mean that a mobile platform for wearable electronics is a bad idea, but for major success it will have to really sweat and even more.
Killer application development
If you want to look at the wearable technology arena that is in the race for dominance, then the Google Wear Android Development Kit (SDK) Android Wear sets early leadership. Attracting developers to develop applications for a platform that will play an important role on several devices from OEMs this year is an important goal. First of all, this can lead to some real innovations in the world of wearable electronics - in the first place, watches. You yourself know how it happens - you need to attract a consumer. So, if any cool developer can brainwash a killer application that will make the functionality of “smartphones on the wrist” even wider, then this can really be one of the steps to help stimulate sales.
Also, do not forget about the features of such items of clothing. There is another factor in this case, which may be more important than functionality. For someone like me, a man who hasn't worn a simple wristwatch for nearly two decades, it would be nice to do something special to seduce consumers like me. There are just a lot of topics for discussion here, but I still need to tell you a bunch of useful or not information, so we go further and delve into the next wave of interesting information.
Style over content
According to the report of the Federation of the Swiss watch industry, in 2013 about 1.2 billion units of watches were sold. Watches in the industry began to fight for the market in 2009 and have actually grown since then. Swatch was able to achieve the largest sales figures - last year, sales totaled $ 9.3 billion with an operating profit of $ 2.1 billion. Such indicators are for you, you know, not khukh-mukhras. Obviously, people are interested in watches, otherwise the company would not be able to sell so many hours and earn so much profit.
The fact that more and more watches are sold daily around the world than smartphones shows the very possibilities. Perhaps in this case, price and the proportion of quality and affordability played a role, but I note right away: 28.1 million units of watches came from Switzerland and each pair was accompanied by an average price tag of $ 791 - just a sky-high price for a regular, or maybe some no accessory. I will also say that people do not buy this watch primarily because of their functionality - they buy it for fashion and status. If the smartwatch market could use something like that, then sales would probably increase, but eminent Android manufacturers are capable of producing really stylish devices?
Tech and fashion
They cannot be simple smart watches. When Samsung introduced its first Samsung GALAXY Gear smartwatch, you must admit that fashion was clearly not in the spotlight. As for me, the first-born of the Koreans looked like a spy gadget from the eighties. Now let's touch on the Android Wear theme: this mobile platform is optimized for working with round displays, such as the one installed in the Motorola Moto 360 smartwatch. So, here the Google brainchild has a clear advantage, because thanks to this feature there is one eye on the classic design and the second for the wide functionality of the device - two in one is always good.
In order for the Android Wear mobile platform to succeed on a large scale, it must have a fashionable hardware component. This is not necessary for existing OEMs, which is not encouraging, although Motorola, as always, does provide some hope for this. What should stop the Swatch development team and other manufacturers so that they jump off? They don’t need to design a platform or application - they can just focus on keeping their wristwatch up to date with fashion and know-how, then hello to high sales. Everything is simple.
World-filling fitness trackers
Yes, it is, and there are several reasons why fitness trackers today are leading the market for wearable electronics.
First, they offer functionality that is useful in a better format than a smartphone. You can wear a lightweight device that is imperceptible enough for you and sometimes you can even forget about it. Their main goal is to monitor vital signs and user activity. Also, fitness trackers do better with these tasks than smartphones.
Secondly, the relatively simple basic requirements and the absence of restrictions in terms of how they are worn. Thus, manufacturers manage to come up with stylish and attractive designs, which sometimes are not at all like electronics. By the way, a device called Misfit Shine is a prime example. Since you are unlikely to google, the image above is for you.
Important factors such as battery life and price obviously outweigh everything, but we can expect speedy improvement in both areas if the market soars. Ultimately, the success of the Android Wear operating system, specially designed for wearable electronics, is inevitable, but everything is in Google’s hands.
In order to claim confident leadership and create a new market for wearable electronics or break into an existing one, the efforts of both developers and the manufacturers themselves are required. From developers, killer applications are needed, and from manufacturers, the creation and implementation of sexual devices that people just want to wear is a reality.